Can EA Navigate The Modern Gaming Landscape?
- The gaming industry is growing rapidly, and mobile gaming is set to complement older consoles.
- EA has grown its mobile offering by transitioning successful titles onto the new platform, though without other significant investment.
- EA has made investments in eSports with its Madden NFL title and will look to capitalise on its march to the mainstream.
- Whether eSports will be successful for this type of game is questionable.
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